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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
The third edition includes:
* discussion of new technologies and issues, from the Internet to globalization
* updated and expanded examples and illustrations
* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
- Sales Rank: #1007203 in Books
- Published on: 2005-09-30
- Released on: 2005-10-18
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x 1.57" w x 5.98" l, 2.17 pounds
- Binding: Paperback
- 696 pages
Review
"A well thought out and academically robust analysis of advertising as social communication, the most comprehensive synthesis of the smarter writings on advertising to be found, and a great resource book." -- Thomas C. O'Guinn, University of Illinois
"The third edition of this classic text offers a magisterial review of the evolving relationship between advertising and society, and a wealth of insights into the relationship between contemporary advertisements, their creators, and consumers." -- Stephanie O'Donohoe, University of Edinburgh, Scotland
"Both a magisterial survey and a pioneering study in its own right, the third edition of Social Communication in Advertising brings the story of advertising and its communicative strategies right up to the present. With a range and depth rare in the field, it is essential reading for those interested in critically understanding this most powerful of contemporary cultural institutions." -- Andrew Wernick, Trent University
"Social Communication in Advertising is a stimulating, wide-ranging analysis of a key crossroads where culture and commerce meet." -- Joseph Turow, University of Pennsylvania
"A solid text to offer in an introductory graduate course or an advanced undergraduate seminar on the social influence of advertising."--Ivy Glennon, University of Illinois at Urbana-Champaign
About the Author
William Leiss is Professor of Policy Studies at Queen's University.
Stephen Kline is Professor of Communication at Simon Fraser University.
Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation.
Jacqueline Botterill is a Lecturer at the University of East London.
Most helpful customer reviews
0 of 1 people found the following review helpful.
Excellent!
By Kristen
I did not end up buying the product but the seller was very fair and helpful and all was resolved. Would deal with them again and recommend them as a highly trusted seller to all others.
1 of 1 people found the following review helpful.
The best textbook on advertising history
By W. H. Schreurs
For anyone interested in advertising history, this is without any doubt the best textbook available. The history of advertising - a young and promising discipline - is covered from different perspectives and it's clear the authors are not biased. 'Social Communication' not only gives an overview of the most important writings on advertising history, but also shows possible directions for new research.
Wilbert Schreurs (teaching advertising history at the VU University in Amsterdam)
3 of 3 people found the following review helpful.
Interesting, informative, and accessible...
By K. Williams
but what's with all the typos? There are numerous misspellings, misuses of homonyms, dropped letters and spaces, etc. And I don't mean a couple of them, either--there are sections that have an error every few pages--sometimes more than one on a page. For me, it's distracting. But if such things don't bother you--add another star to my four-star review, because otherwise, it's a great book.
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