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Wednesday, December 31, 2014

[A996.Ebook] Get Free Ebook Scientific Advertising, by Claude Hopkins

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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Sales Rank: #43252 in Books
Published on: 2014-02-12
Original language: English
Number of items: 1
Dimensions: 9.02" h x .21" w x 5.98" l, .31 pounds
Binding: Paperback
88 pages

About the Author
Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling. To track the results of his advertising he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.

Most helpful customer reviews

12 of 12 people found the following review helpful.
Not the original book
By Carol Youmans
This is not the Original version of Scientific Advertising. As another customer noted - it's been changed. There are word changes, typos, and paragraphs have been altered. You can get the original version at the Library on Congress for free. It takes a bit to print it out but it's worth it. Since the original book was written in 1923 it's really important to read the ORIGINAL TEXT the way the author wrote it.

2 of 2 people found the following review helpful.
Flawless and timeless.
By Cezary
The only flaw I could think of is the slightly archaic wording at times. But the insights are so clear and simple, it's still an easier read than most other business related books.

It's more like a bible for entrepreneurs. A much needed reality check against today's ridiculous "industry standards" and advertising scams. (Like "branding", "PR", "exposure" and other nonsense advertising/marketing activities).

If you're an entrepreneur or marketer or copywriter, then not having heard of Claud Hopkins is like being an investor and... having never heard or Warren Buffett. (Or, like being a Science fiction expert and not having heard of Star Wars). Embarrassing at best.

If you're looking for reliable business partners, ask them if they've read this book. (Be suspicious if they haven't). And ask them what they think. (Be suspicious if they weren't amazed).

1 of 1 people found the following review helpful.
Brain food
By daryl
I've read this book twice in about 4 days and I am ready to read again. The insight in this book is really great. I always wanted to write copy but didn't know where to turn until I came across Gary halbert and his recommendations. This book will not teach you how to write ads, instead it provides much more valuable insights. It will teach how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.

If you want knowledge and ways to get better at copywriting then this book is a MUST.

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Tuesday, December 30, 2014

[N343.Ebook] Ebook Download Taking Sides: Clashing Views in Drugs and Society, by Dennis Miller

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Sales Rank: #84132 in Books
Published on: 2015-10-07
Original language: English
Number of items: 1
Dimensions: 10.80" h x .40" w x 8.60" l, .0 pounds
Binding: Paperback
296 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
One Star
By Amazon Customer
I ordered this exact book (the 11th ed. by Miller) and instead received the 9th edition by Goldberg.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
None

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[A139.Ebook] Get Free Ebook Exam 70-410 Installing and Configuring Windows Server 2012 Lab Manual, by Microsoft Official Academic Course

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This is the Lab Manual to accompany Exam 70-410 Installing and Configuring Windows Server 2012.

This text does not include not include a MOAC Labs Online access code. This 70-410 Installing and Configuring Windows Server 2012 textbook prepares certification students for the first of a series of three exams which validate the skills and knowledge necessary to implement a core Windows Server 2012 Infrastructure into an existing enterprise environment. This Microsoft Official Academic Course is mapped to the 70-410 Installing and Configuring Windows Server 2012 exam objectives. This textbook focuses on real skills for real jobs and prepares students to prove mastery of core services such as Active Directory and networking services. In addition, this book also covers such valuable skills as:

Managing Active Directory Domain Services Objects
Automating Active Directory Domain Services Administration
Implementing Local Storage
Implementing File and Print Services
Implementing Group Policy
Implementing Server Virtualization with Hyper-V

Sales Rank: #791749 in Books
Published on: 2013-06-04
Original language: English
Number of items: 1
Dimensions: 10.80" h x .42" w x 8.50" l, .83 pounds
Binding: Paperback
192 pages

About the Author
The Microsoft Official Academic Course (MOAC) Program is the official product for Microsoft Programs in higher education. These learning products are created especially for the academic market and combine the business world focus and market research of Microsoft with 200 years of successful higher education publishing from Wiley.
The program is based upon the same curriculum as the Microsoft IT Certifications to build the skills students need to succeed at work and the preparation they need to validate those skills and get the jobs they seek.
All the support instructors need to deliver great courses on Microsoft software is in the program. Student copies of the textbooks include the trial software in select markets and student files for completing homework assignments. Microsoft Updates will bring you the latest information on new products and curriculums and are a part of the program. MOAC is a great way for instructors to get ready to teach and for students to get ready for work.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Pretty good lab book
By TD
Pro: For the most part I really like the step-by-step hands-on instructions this book provides. It coincides perfectly with the companion book.
Cons: However, there is one main gripe about this book coinciding, labs to the chapters, with the companion book. This has the labs being presented out of order. Some parts of early labs are not able to be completed, due to dependencies on steps that get completed in later labs. There are labs in this book that have important steps missing as well.

0 of 0 people found the following review helpful.
Labs were easy to accomplish once you had the environment
By T. Aldridge
Exactly what I needed to prepare my class for the 70-410 exam. Labs were easy to accomplish once you had the environment setup

0 of 0 people found the following review helpful.
Five Stars
By cesar jump
Excellent, delivery was great but the product exceed expectations.

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[N343.Ebook] Download Ebook The Mixing Engineer's Handbook 4th Edition, by Bobby Owsinski

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Mixing music—the process of combining and shaping the component parts of a song into a polished, completed recording—was once considered an unteachable art. The first edition of Bobby Owsinski’s The Mixing Engineer’s Handbook destroyed that myth forever, breaking the craft of mixing down into discrete, understandable steps and showing musicians, audio engineers, and producers exactly how to get great results in the studio. The book has since become the go-to text on mixing for recording programs in colleges and universities around the world. Now available in a completely revised fourth edition, The Mixing Engineer’s Handbook remains the best, most up-to-date source for mastering the art and science of creating pro-quality mixes

Among the many topics covered in the book include:

The six main elements of a mix that every engineer must know
The secrets of equalization and the “magic frequencies” that make vocals and instruments come to life
The rules of arrangement and how they impact your mix in a big way
Advanced techniques expected of today’s mixer, like track cleanup, adjusting track timing, pitch correction, sound replacement, and automation tricks
Tips and tricks for adding effects, sonic layering, calculating delay, and much more

The book also features interviews with 25 of the music industry’s most successful and celebrated engineers, who share their expertise, insights, and philosophies about mixing the many hits they’ve worked on. Learn the art of mixing from start to finish, and pick up tips and techniques from the pros, with The Mixing Engineer’s Handbook, Fourth Edition.

Sales Rank: #389822 in Books
Published on: 2017-01-11
Original language: English
Dimensions: 11.02" h x .66" w x 8.50" l,
Binding: Paperback
314 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By basimontx
One of the best of at least a dozen books on mixing that I own

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[O804.Ebook] Get Free Ebook Fabrication Engineering at the Micro- and Nanoscale (The Oxford Series in Electrical and Computer Engineering), by Stephen A. Campbell

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Designed for advanced undergraduate or first-year graduate courses in semiconductor or microelectronic fabrication, Fabrication Engineering at the Micro- and Nanoscale, Fourth Edition, covers the entire basic unit processes used to fabricate integrated circuits and other devices.

With many worked examples and detailed illustrations, this engaging introduction provides the tools needed to understand the frontiers of fabrication processes.

Sales Rank: #748853 in Books
Published on: 2012-11-15
Released on: 2012-11-15
Original language: English
Number of items: 1
Dimensions: 7.50" h x 1.20" w x 9.20" l, 2.37 pounds
Binding: Paperback
688 pages

Review

"This is one of the best texts in the field. It provides the most complete coverage of fabrication techniques."--Xian-An Cao, West Virginia University

"I like Campbell's style and enjoy reading the text. The material is appropriate for the intended audience and there are good summaries of background material."--Trevor Thornton, Arizona State University

About the Author

Stephen A. Campbell is the Bordeau Professor of Electrical and Computer Engineering at the University of Minnesota and a fellow of IEEE.

Most helpful customer reviews

0 of 0 people found the following review helpful.
stay with the classic books, don't switch to this
By Steven
This book is not well-written, fails to explain a large number of their variables/derivations, contains a substantial # of errors, and the solutions are absolutely incorrect for several examples and problems.

They even have placed an incorrect intrinsic carrier concentration plot in this textbook as well...

definitely do not recommend... go with the classic books instead

0 of 0 people found the following review helpful.
Book is good but has issues
By Daniel Dupuis
Some of the variables in the equations are not clearly defined, and the author uses t for both time AND thickness which makes it confusing unless you go through the book in numerical order. The questions are not always worded clearly. The text has useful and relevant processing topics and goes into good detail about them.

0 of 0 people found the following review helpful.
Five Stars
By aibotdis
Very good

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Saturday, December 20, 2014

[F838.Ebook] Download McDougal Littell Biology California: Student Edition Grades 9-12 2008, by MCDOUGAL LITTEL

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Sales Rank: #502375 in Books
Brand: McDougal Littel
Published on: 2006-08-14
Ingredients: Example Ingredients
Original language: English
Number of items: 1
Dimensions: 10.75" h x 8.50" w x 1.80" l, 5.86 pounds
Binding: Hardcover
1200 pages

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Most helpful customer reviews

0 of 0 people found the following review helpful.
Delivered as ordered
By LynShe
It's a school textbook. It is what it is.

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Four Stars
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Three Stars
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Book required for daughter's biology class

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Friday, December 19, 2014

[D608.Ebook] Ebook Download The Low Light Photography Field Guide, by Michael Freeman

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Like all the titles in this successful series, The Low Light Photography Field Guide offers advice from a respected expert and professional. In this volume, Michael Freeman looks at an area that remains problematic for photographers with even top-of-the range equipment: low light. Opening with a section on the qualities of different kinds of low light, the book then deals with ways of overcoming gloomy situations, whether you're shooting hand-held or on a tripod. Post-production fixes are also covered, allowing the reader to turn difficult shots into amazing images.

Sales Rank: #5676668 in Books
Published on: 2011-11-01
Format: International Edition
Original language: English
Number of items: 1
Dimensions: 6.10" h x .55" w x 4.57" l, .56 pounds
Binding: Paperback
192 pages

Amazon.com Review

Amazon Exclusive: An Excerpt from Low Light Photography Field Guide Handheld or Locked Down Low light photography is one area in which process dominates. By this I mean that all the various limits and difficulties that we looked at in the first chapter need to be thought about before you start shooting. In practical terms, low light shooting is about pushing technical and mechanical limits as far as you can, and this in turn means that there are two competing ways of approaching it. In one the idea is to do everything necessary to retain the freedom of using a camera in much the same way as you would under normal light. The alternative is to abandon freedom in favor of a full choice of technical settings--sharp, clean images without noise, and at any aperture setting, and with no limit to the exposure time (except, of course, for short exposures). It is not easy to switch from one to the other mid-shoot, so it is normal to decide at the start which route you are going to take for any one session. There are good arguments for both handheld and for using a tripod, and which to choose depends on the subject, your preferred style, the results you are looking for and the quality you absolutely need. The last factor is too often ignored, as we'll come to in a moment, and can sometimes make the others redundant. The key factor for most photographers is the optimum shutter speed for subject movement. If the subject is active, for instance people in motion, a tripod is no help in freezing the movement. Some kinds of movement may well be acceptable, or even desirable, such as the streaked trails of vehicle lights on a highway, but if you need sharp capture, the threshold shutter speed for this determines everything. This in turn is affected by the relative movement in the image frame (see pages 110–113), so a walking figure naturally calls for a faster shutter speed if it fills the frame than if it takes up just a small part of the picture. But basically, the rule is, if you are photographing people, then shoot handheld. The obvious advantages are freedom and mobility, and the chance to shoot unobserved, without drawing attention to the camera as is inevitable with a tripod. You can strip down the amount of equipment drastically; one camera, one or two lenses, maybe a flash unit if the camera does not have one built in, and very little else. Gone are the days of two camera bodies, each for a different film (such as high-speed color, with high-speed black and white to be pushed to the maximum if necessary). Digitally, everything can be dialed up from the menu. The disadvantages are in camera handling and image quality. As handheld shooting in these conditions almost never enjoys the luxury of fast shutter speeds, holding the camera (and yourself) still is always an issue, and may often--as we'll see a few pages further on--call for over-shooting to lessen the risk of frames lost to camera shake. A fast lens, with a maximum aperture wider then ƒ/2, is a distinct advantage, though costly. Image quality centers on noise, because the key strategy is setting the appropriate ISO. High sensitivity means high noise levels, and while there are ways of dealing with this it reduces quality. This completely depends on how the pictures are going to be used, in particular the size. It is very important to become familiar with just how bad different noise levels look when reproduced at particular scales. The positive side of this is that if you are going to use the picture small, the noise may be invisible, thus giving handheld almost no disadvantages at all.
Subject motion sets limits:
Handheld shooting reaches its practical limit when the movement of subjects is too fast even for a combination of wide-open aperture and high ISO setting.
Size matters: While noise is evident at 100% magnification, at this size of reproduction, it becomes unnoticeable.
Detail:
Remember to use the 100% magnification on your computer to check pixel-level detail.
Low light reportage: Shooting handheld lets you follow classic reportage methods like photographing unnoticed.
Handheld movement:
Handheld shooting allows for a number of loose, ad hoc effects, such as a slow speed while walking, as in this image, taken at 1/3 sec.
Depth of detail: Images that rely heavily on fine resolution call for maximum image quality. A tripod is the natural choice.

Handheld vs. Locked Down Checklist Handheld

Free, quick, and mobile

Unobtrusive, allows reportage-style shooting

Lightweight, needs little equipment

First choice for subjects in motion

Camera shake always an issue

Fast lenses are a priority

Needs high ISO settings, resulting in noise

Depth of field always shallow because wide apertures used

Locked down

Static, takes time to change viewpoint

Conspicuous, may attract unwanted attention

Tripod can be an inconvenient burden

First choice for static subjects

If tripod used well, no risk of camera shake

Any lens can be used, even very long slow telephotos

Can use lowest ISO setting. Good depth of field practical by stopping down

About the Author
Michael Freeman, professional photographer and best-selling author, was born in England in 1945, took a Masters in Geography at Brasenose College, Oxford University, and then worked in advertising in London for six years. In 1971 he made the life-changing decision to travel up the Amazon with two secondhand cameras, and when Time-Life used many of the pictures he came back with, he embarked on a full-time photographic career. Since then, working for clients that include all the world's major magazines, most notably the Smithsonian Magazine (for which he has shot more than 40 stories over 30 years), Freeman's reputation as one of the world's leading reportage photographers has been consolidated. Of his many books, which have sold over 4 million copies worldwide, more than 60 titles are on the practice of photography. For this photographic educational work he was awarded the Prix Louis Philippe Clerc by the French Ministry of Culture. Freeman's books on photography have been translated into 27 languages.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Nearly impossibel to read
By Matthew Howe
As a concert and nature photographer, I'm always facing low-light situations. I was hoping Mr. Freeman's book would be helpful in helping me conquer some of the technical difficulties of these types of photography. And while the book will be ultimately helpful, I still find it extremely disappointing.

Mr. Freeman's style is less than great, but the information presented is solid.

The real problem is the book's layout. As other reviews have pointed out, this "field guide" seems to merely be a shrunken-down version of a full-sized book. The type is so tiny, it is nearly impossible to read, even at home under bright light. The example images he gives, images in which you are often looking for subtle differences, are so small they also become difficult to interpret. I'm slugging through it because I have to, but I don't wish this struggle on anyone else.

Making the pages bigger, or adding pages, would have solved all of these problems. If it means the book would cost more, I'd be happy to pay.

This is a ridiculous reason for an otherwise 3 or 4 star book to earn a 1 star review, but there it is. I'm amazed that any publishing professional could have let this book out in its current form.

1 of 1 people found the following review helpful.
FOR PROFESSIONALS AND ADVANCED AMATEURS
By Bill McLean
I guess I'm ready to improve my low light photo skills. Until now I have confined most of my amateur shooting to daytime outdoors and flash indoors.

I'm writing after reading only half the book. So far, my only criticism is the size of the type. It's just too small for me to comfortably read - even with reading glasses. I have to read it in direct sunlight.

Anyway, it has been worth the extra effort. The book is not only wonderfully informative, it's inspiring.

Because I have only read half the book, and tried out only few of the examples., I promise to return and amend this review IF I have more to say.

6 of 6 people found the following review helpful.
Too small to read
By Dews
The information is great but this is not a field guide. As a graphic designer as well as photographer I can see where a normal size book was simply miniaturized to make it portable and thus fit the category. The fonts, images, color and backgrounds all correspond to a larger format. At the present size it looks like the small print in some ads and is almost impossible to read. I would recommend that you wait until the publisher realizes the mistake made and comes out with a larger size book. Once you can actually read it, it will be worth every penny.

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