[A996.Ebook] Get Free Ebook Scientific Advertising, by Claude Hopkins

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Scientific Advertising, by Claude Hopkins

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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

• Sales Rank: #43252 in Books
• Published on: 2014-02-12
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .21" w x 5.98" l, .31 pounds
• Binding: Paperback
• 88 pages

About the Author
Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling. To track the results of his advertising he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.

Most helpful customer reviews

12 of 12 people found the following review helpful.
Not the original book
By Carol Youmans
This is not the Original version of Scientific Advertising. As another customer noted - it's been changed. There are word changes, typos, and paragraphs have been altered. You can get the original version at the Library on Congress for free. It takes a bit to print it out but it's worth it. Since the original book was written in 1923 it's really important to read the ORIGINAL TEXT the way the author wrote it.

2 of 2 people found the following review helpful.
Flawless and timeless.
By Cezary
The only flaw I could think of is the slightly archaic wording at times. But the insights are so clear and simple, it's still an easier read than most other business related books.

It's more like a bible for entrepreneurs. A much needed reality check against today's ridiculous "industry standards" and advertising scams. (Like "branding", "PR", "exposure" and other nonsense advertising/marketing activities).

If you're an entrepreneur or marketer or copywriter, then not having heard of Claud Hopkins is like being an investor and... having never heard or Warren Buffett. (Or, like being a Science fiction expert and not having heard of Star Wars). Embarrassing at best.

If you're looking for reliable business partners, ask them if they've read this book. (Be suspicious if they haven't). And ask them what they think. (Be suspicious if they weren't amazed).

1 of 1 people found the following review helpful.
Brain food
By daryl
I've read this book twice in about 4 days and I am ready to read again. The insight in this book is really great. I always wanted to write copy but didn't know where to turn until I came across Gary halbert and his recommendations. This book will not teach you how to write ads, instead it provides much more valuable insights. It will teach how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.

If you want knowledge and ways to get better at copywriting then this book is a MUST.

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[N343.Ebook] Ebook Download Taking Sides: Clashing Views in Drugs and Society, by Dennis Miller

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• Sales Rank: #84132 in Books
• Published on: 2015-10-07
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x .40" w x 8.60" l, .0 pounds
• Binding: Paperback
• 296 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
One Star
By Amazon Customer
I ordered this exact book (the 11th ed. by Miller) and instead received the 9th edition by Goldberg.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
None

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[A139.Ebook] Get Free Ebook Exam 70-410 Installing and Configuring Windows Server 2012 Lab Manual, by Microsoft Official Academic Course

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This is the Lab Manual to accompany Exam 70-410 Installing and Configuring Windows Server 2012.

This text does not include not include a MOAC Labs Online access code.  This 70-410 Installing and Configuring Windows Server 2012 textbook prepares certification students for the first of a series of three exams which validate the skills and knowledge necessary to implement a core Windows Server 2012 Infrastructure into an existing enterprise environment. This Microsoft Official Academic Course is mapped to the 70-410 Installing and Configuring Windows Server 2012 exam objectives. This textbook focuses on real skills for real jobs and prepares students to prove mastery of core services such as Active Directory and networking services. In addition, this book also covers such valuable skills as:

• Managing Active Directory Domain Services Objects
• Automating Active Directory Domain Services Administration
• Implementing Local Storage
• Implementing File and Print Services
• Implementing Group Policy
• Implementing Server Virtualization with Hyper-V

• Sales Rank: #791749 in Books
• Published on: 2013-06-04
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x .42" w x 8.50" l, .83 pounds
• Binding: Paperback
• 192 pages

About the Author
The Microsoft Official Academic Course (MOAC) Program is the official product for Microsoft Programs in higher education. These learning products are created especially for the academic market and combine the business world focus and market research of Microsoft with 200 years of successful higher education publishing from Wiley.
The program is based upon the same curriculum as the Microsoft IT Certifications to build the skills students need to succeed at work and the preparation they need to validate those skills and get the jobs they seek.
All the support instructors need to deliver great courses on Microsoft software is in the program. Student copies of the textbooks include the trial software in select markets and student files for completing homework assignments. Microsoft Updates will bring you the latest information on new products and curriculums and are a part of the program. MOAC is a great way for instructors to get ready to teach and for students to get ready for work.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Pretty good lab book
By TD
Pro: For the most part I really like the step-by-step hands-on instructions this book provides. It coincides perfectly with the companion book.
Cons: However, there is one main gripe about this book coinciding, labs to the chapters, with the companion book. This has the labs being presented out of order. Some parts of early labs are not able to be completed, due to dependencies on steps that get completed in later labs. There are labs in this book that have important steps missing as well.

0 of 0 people found the following review helpful.
Labs were easy to accomplish once you had the environment
By T. Aldridge
Exactly what I needed to prepare my class for the 70-410 exam. Labs were easy to accomplish once you had the environment setup

0 of 0 people found the following review helpful.
Five Stars
By cesar jump
Excellent, delivery was great but the product exceed expectations.

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[N343.Ebook] Download Ebook The Mixing Engineer's Handbook 4th Edition, by Bobby Owsinski

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Mixing music—the process of combining and shaping the component parts of a song into a polished, completed recording—was once considered an unteachable art. The first edition of Bobby Owsinski’s The Mixing Engineer’s Handbook destroyed that myth forever, breaking the craft of mixing down into discrete, understandable steps and showing musicians, audio engineers, and producers exactly how to get great results in the studio. The book has since become the go-to text on mixing for recording programs in colleges and universities around the world. Now available in a completely revised fourth edition, The Mixing Engineer’s Handbook remains the best, most up-to-date source for mastering the art and science of creating pro-quality mixes 

Among the many topics covered in the book include: 

• The six main elements of a mix that every engineer must know
• The secrets of equalization and the “magic frequencies” that make vocals and instruments come to life
• The rules of arrangement and how they impact your mix in a big way
• Advanced techniques expected of today’s mixer, like track cleanup, adjusting track timing, pitch correction, sound replacement, and automation tricks 
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The book also features interviews with 25 of the music industry’s most successful and celebrated engineers, who share their expertise, insights, and philosophies about mixing the many hits they’ve worked on. Learn the art of mixing from start to finish, and pick up tips and techniques from the pros, with The Mixing Engineer’s Handbook, Fourth Edition. 

• Sales Rank: #389822 in Books
• Published on: 2017-01-11
• Original language: English
• Dimensions: 11.02" h x .66" w x 8.50" l,
• Binding: Paperback
• 314 pages

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0 of 0 people found the following review helpful.
Five Stars
By basimontx
One of the best of at least a dozen books on mixing that I own

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Designed for advanced undergraduate or first-year graduate courses in semiconductor or microelectronic fabrication, Fabrication Engineering at the Micro- and Nanoscale, Fourth Edition, covers the entire basic unit processes used to fabricate integrated circuits and other devices.

With many worked examples and detailed illustrations, this engaging introduction provides the tools needed to understand the frontiers of fabrication processes.

• Sales Rank: #748853 in Books
• Published on: 2012-11-15
• Released on: 2012-11-15
• Original language: English
• Number of items: 1
• Dimensions: 7.50" h x 1.20" w x 9.20" l, 2.37 pounds
• Binding: Paperback
• 688 pages

Review

"This is one of the best texts in the field. It provides the most complete coverage of fabrication techniques."--Xian-An Cao, West Virginia University

"I like Campbell's style and enjoy reading the text. The material is appropriate for the intended audience and there are good summaries of background material."--Trevor Thornton, Arizona State University

About the Author

Stephen A. Campbell is the Bordeau Professor of Electrical and Computer Engineering at the University of Minnesota and a fellow of IEEE.

Most helpful customer reviews

0 of 0 people found the following review helpful.
stay with the classic books, don't switch to this
By Steven
This book is not well-written, fails to explain a large number of their variables/derivations, contains a substantial # of errors, and the solutions are absolutely incorrect for several examples and problems.

They even have placed an incorrect intrinsic carrier concentration plot in this textbook as well...

definitely do not recommend... go with the classic books instead

0 of 0 people found the following review helpful.
Book is good but has issues
By Daniel Dupuis
Some of the variables in the equations are not clearly defined, and the author uses t for both time AND thickness which makes it confusing unless you go through the book in numerical order. The questions are not always worded clearly. The text has useful and relevant processing topics and goes into good detail about them.

0 of 0 people found the following review helpful.
Five Stars
By aibotdis
Very good

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[F838.Ebook] Download McDougal Littell Biology California: Student Edition Grades 9-12 2008, by MCDOUGAL LITTEL

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• Sales Rank: #502375 in Books
• Brand: McDougal Littel
• Published on: 2006-08-14
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.75" h x 8.50" w x 1.80" l, 5.86 pounds
• Binding: Hardcover
• 1200 pages

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Most helpful customer reviews

0 of 0 people found the following review helpful.
Delivered as ordered
By LynShe
It's a school textbook. It is what it is.

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Good

0 of 0 people found the following review helpful.
Three Stars
By Ms. M
Book required for daughter's biology class

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[D608.Ebook] Ebook Download The Low Light Photography Field Guide, by Michael Freeman

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Like all the titles in this successful series, The Low Light Photography Field Guide offers advice from a respected expert and professional. In this volume, Michael Freeman looks at an area that remains problematic for photographers with even top-of-the range equipment: low light. Opening with a section on the qualities of different kinds of low light, the book then deals with ways of overcoming gloomy situations, whether you're shooting hand-held or on a tripod. Post-production fixes are also covered, allowing the reader to turn difficult shots into amazing images.

• Sales Rank: #5676668 in Books
• Published on: 2011-11-01
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 6.10" h x .55" w x 4.57" l, .56 pounds
• Binding: Paperback
• 192 pages

Amazon.com Review

Amazon Exclusive: An Excerpt from Low Light Photography Field Guide Handheld or Locked Down Low light photography is one area in which process dominates. By this I mean that all the various limits and difficulties that we looked at in the first chapter need to be thought about before you start shooting. In practical terms, low light shooting is about pushing technical and mechanical limits as far as you can, and this in turn means that there are two competing ways of approaching it. In one the idea is to do everything necessary to retain the freedom of using a camera in much the same way as you would under normal light. The alternative is to abandon freedom in favor of a full choice of technical settings--sharp, clean images without noise, and at any aperture setting, and with no limit to the exposure time (except, of course, for short exposures). It is not easy to switch from one to the other mid-shoot, so it is normal to decide at the start which route you are going to take for any one session. There are good arguments for both handheld and for using a tripod, and which to choose depends on the subject, your preferred style, the results you are looking for and the quality you absolutely need. The last factor is too often ignored, as we'll come to in a moment, and can sometimes make the others redundant. The key factor for most photographers is the optimum shutter speed for subject movement. If the subject is active, for instance people in motion, a tripod is no help in freezing the movement. Some kinds of movement may well be acceptable, or even desirable, such as the streaked trails of vehicle lights on a highway, but if you need sharp capture, the threshold shutter speed for this determines everything. This in turn is affected by the relative movement in the image frame (see pages 110–113), so a walking figure naturally calls for a faster shutter speed if it fills the frame than if it takes up just a small part of the picture. But basically, the rule is, if you are photographing people, then shoot handheld. The obvious advantages are freedom and mobility, and the chance to shoot unobserved, without drawing attention to the camera as is inevitable with a tripod. You can strip down the amount of equipment drastically; one camera, one or two lenses, maybe a flash unit if the camera does not have one built in, and very little else. Gone are the days of two camera bodies, each for a different film (such as high-speed color, with high-speed black and white to be pushed to the maximum if necessary). Digitally, everything can be dialed up from the menu. The disadvantages are in camera handling and image quality. As handheld shooting in these conditions almost never enjoys the luxury of fast shutter speeds, holding the camera (and yourself) still is always an issue, and may often--as we'll see a few pages further on--call for over-shooting to lessen the risk of frames lost to camera shake. A fast lens, with a maximum aperture wider then ƒ/2, is a distinct advantage, though costly. Image quality centers on noise, because the key strategy is setting the appropriate ISO. High sensitivity means high noise levels, and while there are ways of dealing with this it reduces quality. This completely depends on how the pictures are going to be used, in particular the size. It is very important to become familiar with just how bad different noise levels look when reproduced at particular scales. The positive side of this is that if you are going to use the picture small, the noise may be invisible, thus giving handheld almost no disadvantages at all.
Subject motion sets limits:
Handheld shooting reaches its practical limit when the movement of subjects is too fast even for a combination of wide-open aperture and high ISO setting.
Size matters: While noise is evident at 100% magnification, at this size of reproduction, it becomes unnoticeable.
Detail:
Remember to use the 100% magnification on your computer to check pixel-level detail.
Low light reportage: Shooting handheld lets you follow classic reportage methods like photographing unnoticed.
Handheld movement:
Handheld shooting allows for a number of loose, ad hoc effects, such as a slow speed while walking, as in this image, taken at 1/3 sec.
Depth of detail: Images that rely heavily on fine resolution call for maximum image quality. A tripod is the natural choice.

Handheld vs. Locked Down Checklist Handheld

Free, quick, and mobile

Unobtrusive, allows reportage-style shooting

Lightweight, needs little equipment

First choice for subjects in motion

Camera shake always an issue

Fast lenses are a priority

Needs high ISO settings, resulting in noise

Depth of field always shallow because wide apertures used

Locked down

Static, takes time to change viewpoint

Conspicuous, may attract unwanted attention

Tripod can be an inconvenient burden

First choice for static subjects

If tripod used well, no risk of camera shake

Any lens can be used, even very long slow telephotos

Can use lowest ISO setting. Good depth of field practical by stopping down

About the Author
Michael Freeman, professional photographer and best-selling author, was born in England in 1945, took a Masters in Geography at Brasenose College, Oxford University, and then worked in advertising in London for six years. In 1971 he made the life-changing decision to travel up the Amazon with two secondhand cameras, and when Time-Life used many of the pictures he came back with, he embarked on a full-time photographic career. Since then, working for clients that include all the world's major magazines, most notably the Smithsonian Magazine (for which he has shot more than 40 stories over 30 years), Freeman's reputation as one of the world's leading reportage photographers has been consolidated. Of his many books, which have sold over 4 million copies worldwide, more than 60 titles are on the practice of photography. For this photographic educational work he was awarded the Prix Louis Philippe Clerc by the French Ministry of Culture. Freeman's books on photography have been translated into 27 languages.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Nearly impossibel to read
By Matthew Howe
As a concert and nature photographer, I'm always facing low-light situations. I was hoping Mr. Freeman's book would be helpful in helping me conquer some of the technical difficulties of these types of photography. And while the book will be ultimately helpful, I still find it extremely disappointing.

Mr. Freeman's style is less than great, but the information presented is solid.

The real problem is the book's layout. As other reviews have pointed out, this "field guide" seems to merely be a shrunken-down version of a full-sized book. The type is so tiny, it is nearly impossible to read, even at home under bright light. The example images he gives, images in which you are often looking for subtle differences, are so small they also become difficult to interpret. I'm slugging through it because I have to, but I don't wish this struggle on anyone else.

Making the pages bigger, or adding pages, would have solved all of these problems. If it means the book would cost more, I'd be happy to pay.

This is a ridiculous reason for an otherwise 3 or 4 star book to earn a 1 star review, but there it is. I'm amazed that any publishing professional could have let this book out in its current form.

1 of 1 people found the following review helpful.
FOR PROFESSIONALS AND ADVANCED AMATEURS
By Bill McLean
I guess I'm ready to improve my low light photo skills. Until now I have confined most of my amateur shooting to daytime outdoors and flash indoors.

I'm writing after reading only half the book. So far, my only criticism is the size of the type. It's just too small for me to comfortably read - even with reading glasses. I have to read it in direct sunlight.

Anyway, it has been worth the extra effort. The book is not only wonderfully informative, it's inspiring.

Because I have only read half the book, and tried out only few of the examples., I promise to return and amend this review IF I have more to say.

6 of 6 people found the following review helpful.
Too small to read
By Dews
The information is great but this is not a field guide. As a graphic designer as well as photographer I can see where a normal size book was simply miniaturized to make it portable and thus fit the category. The fonts, images, color and backgrounds all correspond to a larger format. At the present size it looks like the small print in some ads and is almost impossible to read. I would recommend that you wait until the publisher realizes the mistake made and comes out with a larger size book. Once you can actually read it, it will be worth every penny.

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[Y964.Ebook] Download PDF Just the Arguments: 100 of the Most Important Arguments in Western PhilosophyFrom Wiley-Blackwell

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Does the existence of evil call into doubt the existence of God? Show me the argument. Philosophy starts with questions, but attempts at answers are just as important, and these answers require reasoned argument. Cutting through dense philosophical prose, 100 famous and influential arguments are presented in their essence, with premises, conclusions and logical form plainly identified. Key quotations provide a sense of style and approach. Just the Arguments is an invaluable one-stop argument shop.

• A concise, formally structured summation of 100 of the most important arguments in Western philosophy
• The first book of its kind to present the most important and influential philosophical arguments in a clear premise/conclusion format, the language that philosophers use and students are expected to know
• Offers succinct expositions of key philosophical arguments without bogging them down in commentary
• Translates difficult texts to core arguments
• Designed to provides a quick and compact reference to everything from Aquinas’ “Five Ways” to prove the existence of God, to the metaphysical possibilities of a zombie world
• Visit www.justthearguments.com, the editor's site for students, teachers, researchers, and fans of philosophy
  

• Sales Rank: #62726 in Books
• Published on: 2011-10-03
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .84" w x 6.00" l, 1.33 pounds
• Binding: Paperback
• 424 pages

Review

“A useful resource for an undergraduate library, this book also would be suitable for undergraduate courses, particularly introduction to philosophy, logic, and critical thinking.  Summing Up: Highly recommended.  Lower-level undergraduates and general readers.”  (Choice, 1 September 2012)

Review
An invaluable tool for students-or anyone interested in philosophy-Just the Arguments distills the most important arguments from the Western philosophical tradition into concise and lucid prose.  The editors should be commended for providing such an action-packed resource; it's highly recommended!

 

Fritz Allhoff, Western Michigan University

From the Back Cover
Philosophers don't just make claims, they give arguments. Does the existence of evil call into doubt the existence of God? Show me the argument. Will living a just life lead to happiness? Show me the argument. Philosophy starts with questions, but attempts at answers are just as important, and these answers require reasoned argument.

Cutting through notoriously dense and verbose philosophical prose, the authors set 100 famous and influential arguments in context, including key quotations, to explain the original style and approach. Each argument is laid bare in its essential form, with premises and conclusions plainly identified and the form of argument specified.

Designed to offer a quick and compact reference to everything from Aquinas' "Five Ways" to prove the existence of God to the metaphysical possibilities of zombie minds, Just the Arguments is an invaluable one-stop argument shop.

Most helpful customer reviews

8 of 8 people found the following review helpful.
A god-sent for the autodidact
By Emily
Succinct summaries of Western philosophical arguments. It's eye-opening and thought provoking. Not in-depth enough to replace an academic education, of course, but enough to set the reader's mind on a path to inquiry and understanding of our historical philosophical estate. By providing the proper context in all arenas of thought, Just the Arguments will improve the reader's critical thinking and, thus, perception, understanding and insight.

4 of 4 people found the following review helpful.
Sharing the Love (of Wisdom)
By Jack Patterson
In JUST the ARGUMENTS, philosophers Bruce and Barbone have assembled a thorough collection of short essays on one hundred of the most influential philosophical arguments. It's a good book. Having a very limited amount of time to read, I have to be selective. Like others who have some background and interest in philosophy, I missed many of these essential arguments, and this book is an ideal refresher. If after reading an essay I am inclined to learn more, each chapter provides original and secondary sources to consult.

Many of the chapters are a concise review: what was the Third-Man argument again? Ockham's razor? James' Will to Believe? (If you want to plow through Varieties of Religious Experience, by all means!) Other arguments are thankfully to the point: Kant's argument on Why Autonomy Deserves Respect in two pages; Quine's Epistemology Naturalized in three-and-a-half; Wittgenstein's Private Language argument in three, (we should have read those as an undergrad, right?) The writing is clear and each of the authors have taken their time to also note the essential logical analysis at the end of each essay, if you care for that sort of thing.

Where a dictionary or encyclopedia is broad in scope, Just the Arguments is concise. It is written by professional academic philosophers for those of us who share their love of wisdom.

12 of 13 people found the following review helpful.
Great Intro
By John M McGuinness
This is the book all beginning philosophy students and those who just love philosophy have been waiting for. 100 of the key arguments spelled out for you and both essay form and using logic. It can at times be a bit confusing for someone who is not familiar with philosophy, so it will on occasion make you scratch your head, but overall, a wonderful addition to anyone's library. I have a degree in philosophy and have been teaching it at the high school level for 17 years and I use this book to help me put together my notes.

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An instant classic of war reportage written on the front lines in Vietnam.

From its terrifying opening pages to its final eloquent words, Dispatches makes us see, in unforgettable and unflinching detail, the chaos and fervor of the war and the surreal insanity of life in that singular combat zone. Michael Herr’s unsparing, unorthodox retellings of the day-to-day events in Vietnam take on the force of poetry, rendering clarity from one of the most incomprehensible and nightmarish events of our time.

Dispatches is among the most blistering and compassionate accounts of war in our literature.

• Sales Rank: #28283 in Books
• Brand: Vintage
• Published on: 1991-08-06
• Released on: 1991-08-06
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .70" w x 5.20" l, .63 pounds
• Binding: Paperback
• 272 pages

Features

• Vintage

Amazon.com Review
Michael Herr, who wrote about the Vietnam War for Esquire magazine, gathered his years of notes from his front-line reporting and turned them into what many people consider the best account of the war to date, when published in 1977. He captured the feel of the war and how it differed from any theater of combat ever fought, as well as the flavor of the time and the essence of the people who were there. Since Dispatches was published, other excellent books have appeared on the war--may we suggest The Things They Carried, The Sorrow of War, We Were Soldiers Once ... and Young--but Herr's book was the first to hit the target head-on and remains a classic.

From Publishers Weekly
American correspondent Herr's documentary recalls the heavy combat he witnessed in Vietnam as well as the obscene speech, private fears and nightmares of the soldiers. "Herr captures the almost hallucinatory madness of the war," said PW. "This is a compelling, truth-telling book with a visceral impact, its images stuck in the mind like shards from a pineapple bomb."
Copyright 1991 Reed Business Information, Inc.

Review

“The best book I have ever read on men and war in our time.” —John le Carré

“In the great line of Crane, Orwell, and Hemingway . . . Herr reaches an excruciating level of intensity . . . He seems to have brought to this book the ear of a musician and the eye of a painter . . . The premier war correspondence of Vietnam.” —The Washington Post

" . . . Dispatches puts the rest of us in the shade."
—Hunter S. Thompson 

Most helpful customer reviews

26 of 26 people found the following review helpful.
Stunning - RIP Michael Herr
By Ursa Major
A friend posted today that Michael Herr just died. The link said that he went through years of depression after returning from Vietnam, and after reading the book the only surprise would be if he hadn't. He reported for Esquire during the most intense year of the war, from late 1967 through the Tet Offensive. His level of sensitivity and perception must have heightened an experience that would have been brutal for anyone, but we the readers reap the rewards. This isn't history, it's a 262 page stream of consciousness prose poem from an artist who uses words as his medium. If you have any sense of the era it will snap you back in time; you'll feel the feral heat and humidity in the middle of winter, and hear rotor blades on a silent afternoon. Like his contemporaries the Beatles, Michael Herr lived to 76 knowing his legacy was set in stone by his early 30s; I hope he could accept that, because it's an extraordinary legacy, indeed. He assisted Coppola with Apocalypse Now and Kubrick with Full Metal Jacket; fans of those movies should read Dispatches to get the unvarnished source material, more in feel than in actual events.

I first read Dispatches in the late 70s and I've gone through several copies and 8 or 10 readings in the intervening years. I finally got a clue and bought the book on Kindle today so I don't have to go looking for it or buy yet another copy when I feel the urge to read this prose that can still give me chills almost four decades after I first found it.

Rest in Peace, Michael, and thank you.

10 of 10 people found the following review helpful.
Still shaking my head
By Joseph C. Martinak
After reading "Sand in the Wind" "Fields of Fire" and 20 other books and being a Marine Corps Grunt I thought I knew Vietnam...Until I went there in 2013. I travelled the length of the country, went to Hue, Da'Nang, the Khe Sanh and many of the places written about in this book. A collection of hundreds of short stories, "dispatches" sent to news organizations or observations of Michael Herr's time in Nam.' After visiting, reading more I understand it...but I still shake my head at the Washington policy makers, The military/Industrial Complex that sent us there...anyone with a tiny bit of history and looked at the terrain knew this war was not winnable-unless the USA invaded the north and killed people wholesale. This book goes a long way into seeing and understanding what was really going on.

7 of 7 people found the following review helpful.
Sometimes painful, always relevant
By Richard C. Reynolds
Herr was in Vietnam as an Esquire correspondent for two years, a period that included the Tet offensive in 1968. He notes that almost 700 such writers were accredited to the Military Assistance Command, Vietnam (MACV) during Tet.
The “grunts” tolerated correspondents on an individual basis but when they showed up in a grouping of five or six, for example, the troops got pretty nervous and worried that something bad was about to happen. The usual question he got was, ”What the hell are you doing here, man?” Herr’s stoic reaction — he had a job to do, just like them.
Herr writes movingly about the siege of Khe Sanh and the combat at Hue, how it changed the men who survived the seemingly endless days and nights trying to stay alive with little sleep. Occasionally he reports examples of Marines’ dark humor. The joke went, “You load all the Friendlies onto ships and take them out to the South China Sea. Then you bomb the country flat and then you sink all the ships.”
The enemy wasn’t always the Viet Cong (VC). One afternoon at Khe Sanh a Marine opened the door of a latrine and was killed by a grenade that had been rigged on the door. Something like that happened in my outfit when an unexploded grenade was discovered in the executive officer’s jeep gas tank. Another facet of the war was its cruelty and thirst for revenge. A Belgian told of an American who loaded up twenty-some VC dead bodies in a helicopter sling and dropped them in the center of a hostile village. “Ah, psywar,” said the Belgian, kissing his fingertips.
Herr was skeptical of pronouncements by the colonels and generals who claimed that things were getting better, we’re turning the corner, and other optimistic propaganda. Perhaps the truest view was that of a battalion S-2 (intelligence officer) who once covered his papers with a sheet where he had written — What does it all mean?
Herr’s book was published several years after his return to The World. He doesn’t offer any conclusions about the war and pretty much leaves it up to the reader. But looking back almost fifty years with 20/20 vision one has to wonder if it was worth the 58,315 Americans killed in action.

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[J520.Ebook] Fee Download Atlas of Veterinary Hematology: Blood and Bone Marrow of Domestic Animals, by John W. Harvey

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This color atlas is designed as a reference for the morphologic aspects of veterinary hematology of common domestic animals. It covers a variety of species, including dogs, cats, horses, cattle, sheep, goats, pigs and llamas. The atlas is divided into two sections, the first covers blood, while the second discusses bone marrow. Techniques for the collection and preparation of blood and bone marrow spears and bone marrow core biopsies are covered in addition to the morphology of the tissues collected. Often, multiple examples of a cell type or abnormal condition are shown to illustrate the variance in morphology.

• Sales Rank: #1308906 in Books
• Brand: Saunders
• Published on: 2001-01-15
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: .41" h x 7.28" w x 10.08" l, 1.22 pounds
• Binding: Paperback
• 228 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
Must Have
By Amazon Customer
Great book with plenty of slide photos of blood samples. Detailed descriptions but no messing about with overly long paragraphs. It gets right to the point telling you what the cell is, what body processes made them occur, etc. Making it quick and easy to identify cell types. Book is also (including index) only 228 pages making it easy to keep at your workspace.
The contents is as follows:
Blood
1) Examination of blood samples
2) Erythrocytes
3) Leukocytes
4) Platelets
5) Miscellaneous Cells and Parasites
Bone Marrow
6) Hematopoeisis
7) Bone marrow examination
8) Disorders of Bone marrow
9) Hematopoietic neoplasms
10) Nonhematopoeitic Neoplasms

And the appendix has an example of bone marrow evaluation and interpretation

0 of 0 people found the following review helpful.
Got a 100% on this part of the lab
By P+J
I studied every page of this book related to my lab exam and used the pictures to quiz myself. Got a 100% on that lab exam, so I'd say it works. My professor uses Spectrum images for the exam, which are a really great resource to take advantage of if you school has this technology.

0 of 0 people found the following review helpful.
VERY NICE!
By Daniel E.
This book is smaller and thinner than I imagined, and the illustrated diagrams are recycled from older books... but the amount of photographs is astounding! Overall, this title is well worthy!

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